[1][4][5] The brand has stores in Saint-Tropez, Paris, Beverly Hills, Las Vegas, Milan, Monte Carlo, Seoul, New York City and Washington DC,[6] among others.

In 1971, Fred Prysquel, photographer and automobile journalist, sketched and cut out a swimsuit design from a paper tablecloth in a Saint Tropezian café.

To men's swim trunks, he added a back pocket secured with Velcro, eyelet holes made from a stainless alloy, Zamac, and a cotton lining.

In 2012, Vilebrequin was acquired by the American company G-III Apparel Group, Ltd., which also licenses Calvin Klein, DKNY, and Karl Lagerfeld Paris.

[9] In 2013, after more than 40 years in menswear, Vilebrequin launched their first ladies' line and extended their product offering to also include resort wear as well as luxury beach accessories for both men and women.