Florence DiGennaro Reed is a licensed behavior analyst and researcher who studies how to improve the quality of health and human services using organizational behavior management.
She was a professor in and chairperson of the Department of Applied Behavioral Science at the University of Kansas until becoming the Chief Operating Officer of the Behavior Analyst Certification Board.
She completed her clinical post-doctoral fellowship at the Institute for Child Development and a pre-doctoral internship in clinical psychology at the May Center for Education and Neurorehabilitation and the May Center for Child Development.
She has authored over 100 articles and book chapters, edited two books, and co-authored a textbook on various behavior analytic topics including performance management, assessment, and intervention.
[2] At KU, her lab, called Performance Management Laboratory, studied methods of staff training[3] and performance improvement and conducted translational research.