After public school, Florence Hayward graduated from Mary Institute after already contributing to Washington University's student paper.

[1] Hayward was offered a position with The Spectator after she wrote an article for an editor of a St. Louis paper who was ill. She held this job for two years before her family knew.

[1] During her residence in London writing dramatic and musical criticisms, she began contributing to magazines, both American and English, while sending letters to the daily papers in St. Louis, as a special correspondent, on any subject that came before the public which she thought might be of general interest.

[1] Hayward became involved with the Louisiana Purchase Exposition in St Louis after she was asked by an agent to misrepresent a play named America.

[1] Francis put her in charge of historical exhibits in the anthropology division, which had originally been assigned to Pierre Chouteau III who had made little progress.

[2] Hayward was included in photographs of the St Louis fair organisers and she was given authority to negotiate exhibits, but in the end she received no more credit that the Board of Lady Managers, who were also sidelined.

Hayward's success grew out of an acquaintance with international politics, and her taking advantage of the Venezuelan situation as between Great Britain and the United States.

For many years she was a contributor to The Century and Harper's Bazaar magazines in America, and Country Life, Pall Mall Gazette, Jerome's Idler and the Daily Mail in London.

The first meetings were held at the home of Hayward for nearly two years; later when the number grew larger — in other places; first in the old art museum, and after that in club rooms of their own in different localities, until the erection of their building on Union Avenue, of which Louis C. Spiering was the architect.

[1] She died on July 4, 1925, at the home of her brother at 5843 Waterman Avenue, St. Louis, where she lived, and is buried at Bellefontaine Cemetery.