Florence M. Sterling (October 13, 1871 – March 24, 1940) was an American businesswoman, journalist and early feminist.

Sterling served as treasurer and secretary of her family's business venture, Humble Oil, and also for various community services in Houston.

[1] Daughter of Benjamin Franklin and Mary (Bryan) Sterling,[2] she was one of twelve children.

[4] At the same time, Sterling became the assistant and then later, full treasurer and secretary of the Humble Oil Company.

[5] During World War I, she was a member of the executive board of the Houston Red Cross.