The Pee Dee Pride, known as the Florence Pride for the 2003–04 ECHL season, was a professional minor-league hockey team that was based in Florence, South Carolina, where they played in the East Coast Hockey League (ECHL) from 1997 until 2005.

[1] The Pride played at the Florence Civic Center, which seats 7,426 fans.

The name of the organization came from the Pee Dee region of South Carolina in which Florence is located.

In-state rivals of the Pride included the South Carolina Stingrays, the Greenville Grrrowl, and the Columbia Inferno.

However, construction on a planned 7,000-seat arena on the campus of Coastal Carolina University stalled.