She attended Maidstone Grammar School and later Loughborough University, where she graduated in 2017 with a 2.1 degree in graphic communications.
In 2019, Williams launched the Perception Agency[1] which aims to build the profile of women's sport through marketing, consultancy, partnerships and branding.
In August 2020, Williams took to Twitter to highlight the disparity between the marketing material for Ireland Rugby's men's and women's sports kit.
Williams' tweet went viral, prompting a massive online movement among female rugby players under the hashtag #IAmEnough.
[3] In January 2021, Williams appeared on the podcast Performance Hackers, discussing the perception of women's sport and advocating for positive change.