Florentin Banu is a business man from Timișoara.
In 1994 he created the "Joe" waffles (his nickname from childhood) which he sold in 2000 to Nestlé.
[1][2] With his earnings from this transaction he founded in 2001 the supermarket network Artima.
He sold it in 2005 to the investment fund Enterprise Investors and later acquired by Carrefour.
[1][2] After that with his brother Daniel Banu he created BanuInvest group that created Banuconstruct, Banusport and Interpart Production.