The name refers to Florida Street, the location of a favored meeting point, the Richmond tea room.
Eventually, the group evolved into two branches, the Florida meeting in Downtown Buenos Aires at the Galeria Pacifico, with an artistic and literary agenda following feminist approach, and the Boedo meeting in the Offshores of the city at the futbol stadium of Club Atletico San Lorenzo, with predominantly male attendants with a socio-political agenda following an avant-garde labour approach.
Jorge Luis Borges was not a regular in Florida meetings, but was a frequent contributor to Proa and Martín Fierro.
After the 1930 military coup that launched the "Infamous Decade", the Florida constituency gravitated towards Victoria Ocampo's Sur magazine, which thrived in spite of the ever-deteriorating state of Argentine politics — until the advent of Peronism in 1945.
During the 1960s and 1970s, left-wing and Peronist Argentine commentators identified "the Florida Group" to be a Liberalist Euro-centered movement mainly following the British and French avant-garde, cataloguing it with many of the perceived illnesses of Argentine society such as ignoring the aspirations and culture of the lower classes (which Peronism would articulate), looking towards Europe for inspiration, and being out of touch with any kind of productive work.