Florsheim Shoes

[1] The company marked its shoes with its own name and assisted stores in promoting them.

Three years later, Florsheim became a division, continuing to operate as a separate entity.

During its first ten years, Florsheim was International Shoe's most important unit, doubling its sales and accounting for a quarter of the parent company's sales, as well as more than double that fraction of earnings.

Florsheim had 70% of high-quality men's shoes and succeeded when its parent company was struggling.

In 1991, Interco declared bankruptcy but kept Florsheim until the company exited the shoe business in 1994.

Florsheim Shoes store in The Bronx in 1952
1922 newspaper ad for Florsheim shoes