[1] The company marked its shoes with its own name and assisted stores in promoting them.

Three years later, Florsheim became a division, continuing to operate as a separate entity.

During its first ten years, Florsheim was International Shoe's most important unit, doubling its sales and accounting for a quarter of the parent company's sales, as well as more than double that fraction of earnings.

Florsheim had 70% of high-quality men's shoes and succeeded when its parent company was struggling.

In 1991, Interco declared bankruptcy but kept Florsheim until the company exited the shoe business in 1994.