They concluded that the participants associated a number of traits with those they labelled as "fluffy bunnies": "pragmatic, profiteering, dabbling, modern, superficial, peripheral to community, playful, and using multimedia to further practical and capitalist values.
"[1] For many of those contributing to the thread, the term "fluffy bunny" was "linked to the person who is uninformed, immature, and lacking in their understanding of the forces of nature and consequently dangerous because they may misuse magic.
"[2] They added that on this thread, a minority of participants defended the legitimacy of "fluffy bunnies" to practice Wicca as they saw fit, highlighting that not all practitioners have the same level of experience and involvement in the religion.
[4] Ultimately, they thought that the term "fluffy bunny" was a trope used "to invoke a generally felt collective consciousness of an "authentic pagan" identity".
[5] Since the religion's rise in popularity, several pejorative terms such as "fluffy bunny" or the "old lady brigade" have been used in the Wiccan and Neo-Pagan community to describe adherents that they view as superficial or faddish.