In 2009 the company set up subsidiaries in the United States and Italy, and began a European wide advertising campaign on Eurosport TV channel.

[1] Focus is owned by Derby Cycle of Germany, which operates under ownership of the Pon Holdings Bicycle Group.

[1] In 2008 four athletes sponsored by Focus won titles at the German Cyclocross Championships for juniors, women, 23-and-under, and elite.

[7] In 2013 the company began sponsoring AG2R-La Mondiale, after Acqua & Sapone team folded after the end of 2012 season.

In 2016 Focus cyclocross athlete Jeremy Powers won his fourth USA National Championship.