Typical elements include a rural setting, isolation, and themes of superstition, folk religion, paganism, sacrifice and the dark aspects of nature.
[1] The British films Blood on Satan's Claw (1971), The Wicker Man (1973) and Witchfinder General (1968) are regarded as pioneers of the genre, while The Witch (2015) and Midsommar (2019) sparked renewed interest in folk horror.
[4] The cultural evolutionism of E. B. Tylor and James Frazer and the witch-cult hypothesis of Margaret Murray influenced a series of writers, who introduced ideas of pagan survivals in their fiction.
[5] Maria J. Pérez Cuervo cites Grant Allen's Pallinghurst Barrow (1892), John Buchan's Witch Wood (1927), and Eleanor Scott's Randall's Round (1929) as early examples of folk horror fiction.
[20] Horror films from the Southeast Asia region have frequently drawn upon local folk beliefs, including those of Indonesian, Thai, Malay and Dayak cultures.
It's our default mode, our modus operandi, it's what audiences in this part of the world grew up with—think Nang Nak or Pontianak as classic examples, or more recently, Joko Anwar's Satan Slaves, Syamsul Yusof's Munafik and Emir Ezwan's Roh.
"[23] Indonesian horror films have featured local folklore for many decades, including Satan's Slave (1980) and Mystics in Bali (1981); in the 2010s, The Queen of Black Magic and Impetigore also attracted international attention.
[14] ITV, meanwhile, produced the Alan Garner adaptation The Owl Service (1969), Nigel Kneale's Beasts (1976) and the HTV drama Children of the Stones (1977), which share a theme of ancient folklore seeping into the modern world.
[17] Comedian Stewart Lee, in his retrospective of The Children of the Stones ("a tale of archaeology, occult ritual and Chopper bikes") identifies that series as part of a "collective Sixties comedown" which includes the genre works The Owl Service, Timeslip (1970), The Tomorrow People (1973), The Changes (1975) and Raven (1977).
[25] The 1982 British TV series Westcountry Tales episode 'The Beast' also has a strong folk horror element, with a strange creature terrorising a farm in Cornwall.