Follow Your Heart is a vegan and vegetarian food company that began in 1970 as a restaurant in Canoga Park, California.

The company began as a sandwich counter in the back of a market called Johnny Weissmuller's American Natural Foods in Canoga Park.

One of its first successes was Vegenaise, which became the best-selling vegan mayonnaise replacement in the US,[4] invented by co-founder Bob Goldberg.

[5] Up to fifty million gallons of it are produced annually, and the product is also sold in various alternate forms,[6] including soy-free (where the soy is replaced with pea protein powder).

[7] They developed a line of deli products, first available commercially in 1988 after a local grocer asked the restaurant to begin packaging its tofu salads for them to put out for sale,[5] focused on plant-based replacements for more traditional non-vegan foods [8] such as sliced cheese replacements mirroring the flavors of various types of cheese.