The startup company was founded by Sven-Oliver Pink, Florian Michajlezko, Oliver Steinki and Juliaan Cazin in 2010 and is based in Cologne.

[3][4] In the past years, six additional brands were added to their product portfolio, out of which at least two (Offermann and Salzen) have been discontinued.

Currently FOND OF Group has five active brands: Affenzahn, ergobag, satch, AEVOR and pinqponq, generating revenues in excess of 120 Mio EUR.

[2] [5] The fond of portfolio contains 5 brands:[2] All of these individual adaptable products are produced substantially, using Polyethylene terephthalate, i.e. Polyester made of recycled PET bottles.

[6][7] In August 2021 the German Federal Cartel Office (Bundeskartellamt) imposed a fine of 2 million euros on Fond Of GmbH for illegal practices of vertical price fixing.