Food model

[1] During the early Shōwa period, in the late 1920s, Japanese artisans and candle makers developed food models that made it easy for patrons to order without the use of menus, which were not common in Japan at that time.

[2] Paraffin was used to create these until the mid-1980s, but because its colors faded when exposed to heat or sunlight, manufacturers later switched to polyvinyl chloride, which is "nearly eternal".

[4] The models can be custom-tailored to individual restaurants and even common items such as ramen can be modified to match each establishment's food or regional differences.

[6] A single restaurant may order a complete menu of plastic items costing over a million yen (equivalent to about 7,900 Euros or US$ 9,600).

Japanese plastic food models by the Maizuru Company were exhibited at London's Victoria and Albert Museum in 1980.

A liquid plastic, typically polyvinyl chloride, is chosen in a color that matches the food, before being poured into the mold and heated in an oven until it solidifies.

After setting for ten to thirty minutes, any excess vinyl buildup is trimmed off, and the replica is painted either by hand or airbrush.

Model foods in a restaurant window in Japan
Model food dishes in a restaurant in Japan
Person looking at a model menu
Old food models in front of a Sushi shop in Tokyo
A fake apple (right), used as a household decoration, compared to a real apple (left)
Clay models of fruits and vegetables