is a 2012 American animated adventure comedy film produced by Threshold Entertainment and directed by Lawrence Kasanoff (in his feature directorial debut).
The film features the voices of Charlie Sheen, Wayne Brady, Hilary Duff, Eva Longoria, Larry Miller, and Christopher Lloyd.
takes place in the "Marketropolis" supermarket, which, after closing time, transforms into a city inhabited by "Ikes", personifications of well-known food mascots.
[6][8] By September 2011, after the producers defaulted on a loan, creditors auctioned off the film's assets and all associated rights to Fireman's Fund Insurance Company.
After rebuffing Lady X's attempts to bring him to Brand X's side, Dex is locked in a dryer with Dan to be melted, but the two manage to escape.
Dex and Dan attempt to initiate a product recall with Leonard's computer, but a Brand X Ike cuts power just as they send the message.
[8] Additional voices are provided by Melissa Disney, Jennifer Keith, Bob Bergen, Susan Silo, Daniel Bernhardt, Jeff Bennett, Stephen Stanton, James Arnold Taylor, and John Bloom.
[14] The film was created and produced by the digital effects shop at Threshold, located in Santa Monica, California in the Los Angeles metropolitan area.
In December 2002, Kasanoff reported that hard drives containing most unfinished assets from the film had been stolen, in what he called an act of "industrial espionage" and "an incredibly complex crime".
[6][15] However, those who worked on the film did not recall this happening, with one assistant claiming that the original hard drives were saved and stored properly and believed that Kasanoff was simply not satisfied with them.
[14] The film was supposed to be computer-animated, with an exaggerated use of "squash and stretch" to resemble the Looney Tunes shorts, but after production resumed in 2004, Kasanoff changed it to a style more centered in motion capture, with the result being that "he and animators were speaking two different languages".
Kasanoff also reportedly asked for a personal nude 3D render of Lady X - which he would keep and admire in his off time - and could not understand why animators trained exclusively on texturing could not work on other aspects of the film.
Allegedly, the latter was displeased with how the M&M characters were to be portrayed; the animators had mistakenly rendered the Green M&M, a female mascot, as male within the footage shown to company representatives.
The investors had grown impatient due to the film production company defaulting on its secured promissory note and the release dates that were not met.
received a limited release in the United Kingdom, grossing approximately £15,000 of ticket sales on its single week in theatres.
According to company president Victor Elizalde, Viva Pictures' modest investment of an unspecified sum had proved profitable.
"[32] A 2012 review by Kate Valentine of Hollywood News called it "by far the crappiest piece of crap I have ever had the misfortune to watch",[33] and a 2013 article from The New York Times was similarly scathing, saying, "The animation appears unfinished [...] And the plot [...] is impenetrable and even offensive.
Club wrote in 2013 that: "the grotesque ugliness of the animation alone would be a deal-breaker even if the film weren't also glaringly inappropriate in its sexuality, nightmare-inducing in its animation, and filled with Nazi overtones and iconography even more egregiously unfit for children than the script's wall-to-wall gauntlet of crude double entendres and weird intimations of inter-species sex".
"[36] In 2024, a documentary covering details in the production (with interviews and footage of early animation) called Rotten: Behind the Foodfight was released.
merchandise was produced and was sold in stores and online,[13] with a fair amount being released several years prior to the film, including plush toys and a Deluxe Sound Storybook.