[citation needed] The film tells the story of Loveness (Elizabeth Michael), a young girl who has been raised by her rich father after the death of her mother years ago who died from HIV/AIDS.

They stop attending school in favor of club life and changing men.

Loveness leaves her father's well-appointed house without saying goodbye to him and goes to live the ghetto life.

The movie was launched on August 31, 2013, at Mlimani City Conference Hall in Dar es Salaam, Tanzania,[4] with a performance from Lady Jaydee, Barnaba and Amini.

[5] The movies received mostly positive reviews[citation needed] and sold many copies in 2013.