[1] The campaign was usually announced and spread by using television airtime, public concerts or billboards erected in the country.
[1] The campaign was also used by the BRSM to support the government's discourse on patriotism (in contrast to that of the political opposition: e.g. the Belarusian Popular Front, which uses another slogan: "Long Live Belarus!").
The characteristics of the campaign include the use of the phrase occasionally with the addition of names or organizations, such as workers or the military, and attributes such as "stable", "flourishing", "strong" Belarus.
[2] Belarusian state-owned media depict the political opposition as a subversive group that intends to disorganise the country and "sell" it to the "West".
From this point of view, the slogan may easily be interpreted as an identification of the current president or government with Belarus.