They are often found in entertainment trade publications such as Variety, Backstage, and The Hollywood Reporter, as well as outdoor advertising, direct mailers, and events in Los Angeles.
[2][3] In recent years, these ads have begun to appear online at websites popular with voting members of the applicable academies.
In the mid-1990s, in addition to print advertising, networks began releasing special editions of their programming (screeners) to allow voters a chance to review the content before casting their votes.
[5] Some studios, however, have begun moving their content online to lessen environmental impact and avoid the high cost of postage.
[6][7] Online applications have their own benefits: In 2009 Showtime launched a password-protected site that allowed voters to download streaming video of "For Your Consideration" programming to mobile devices.