The impetus for the creation of the Del Rio was Ford's desire to remain in the two-door sport wagon market started by the Chevrolet Nomad and Pontiac Safari and the decision to discontinue the company's original attempt at a sport wagon, the premium Parklane, which failed to entice buyers during 1956, its only year in production.
[5] While the Nomad was Chevrolet's most expensive model, offering a premium vehicle with a show car-inspired body style, the Del Rio was strictly based on an existing product, the utilitarian two-door Ranch Wagon, Ford's least expensive station wagon, as part of the Custom 300 series.
[2] Beginning with the basic body, buyers of the Del Rio were offered a unique two-tone paint scheme (optional), better quality interior and exterior brightwork (including gold anodized aluminum accents) and a higher grade vinyl upholstery.
[1] Like all other Ford station wagons at that time, the Del Rio used a two-piece tailgate – a feature that dealers emphasized was an advantage over GM's steeply raked rear gate and self-storing window, which were known for water leaks in heavy rains.
Ford didn't entirely abandon the concept of a two-door station wagon, and used a smaller version with the all-new Ford Falcon in 1960, offered in multiple bodystyles, including a two-door station wagon.