Based on the Mark V European Ford Fiesta hatchback, the Figo has been sold in emerging countries between March 2010 and 2021.

The Ford Figo available in both petrol and diesel versions, all with 5-speed manual transmissions and power steering as standard.

The Figo diesel is equipped with the same 1.4-litre engine which is currently powering the Ford Ikon and Ford Fiesta and the Indian petrol version is equipped with a new 1.2-litre The petrol variant gives a mileage of around 12.5 kmpl in the city while on the highway it offers around 15.5 kmpl.

The Figo underwent a facelift in October 2012 although the car remains unchanged mechanically and uses the same engines.

The Figo was available with a 1.4-litre petrol engine with a manual gearbox or a 1.6-litre with a 4-speed automatic transmission, which is same as Ford Focus MKII.

The South African petrol Figo was powered by a 1.4-litre producing 62 kW (84 PS; 83 bhp) at 6000 rpm and torque of 127 N⋅m (13.0 kg⋅m) at 4000 and is available in Ambiente and Trend models.

The top variant came with an Anti-lock braking system (ABS) with Electronic Brakeforce Distribution (EBD) which enhances the safety of the car by helping it stop in emergency situations.

During a crash, the Figo's engine automatically falls from the bonnet area to prevent the car from catching fire.

[10][11] The Ford Figo was voted the 2011 Indian Car of the Year by a panel of leading automotive magazine editors.

[13] A series of Ford Figo print ads were created by JWT India, including a caricature of former Italian Prime Minister Silvio Berlusconi in the driver's seat with three scantily clad women sitting gagged and bound in the trunk, a Paris Hilton caricature winking from the driver's seat while Kim Kardashian and two others are gagged in the boot, and a caricatured Michael Schumacher with Sebastian Vettel, Lewis Hamilton and Fernando Alonso lookalikes gagged in the back.

It includes a stiffer suspension setup, along with a rear sway bar and bigger wheels to improve the dynamic nature of the car.

[22] It is equipped with an independent MacPherson strut with coil spring and anti-roll bar up front work in tandem with semi independent twist beam with twin gas and oil filled shock absorbers at the rear.

[22] The model was re-launched in February 2020 to comply with BS6 - Bharat Stage 6 norms, which went into effect in April 2020.

Ford stated that they will be carrying out software upgrade on the RCM on all affected vehicles across the country, free of cost.