In June 1935 Ford was able to announce that the Popular Tudor model would be sold for just £100, a price it would hold until July 1937.

Even by the standards of the time, the UK-built Ford 8, like its major competitor the Austin 7, was found noteworthy for its "almost unbelievable lack of brakes.

After this in October 1933 the "long rad" model, with its longer radiator grille and front bumper with the characteristic dip was produced.

By gradually improving production efficiency and by simplifying the body design the cost of a "Popular" Model Y was reduced to £100, making it the cheapest true 4-seater saloon ever, although most customers were persuaded to pay extra for a less austere version.

Although of American design, the Model Y took the British market by storm, and when it was first introduced it made a major dent in the sales figures of Austin, Morris, Singer, and Hillman.

Some 175,000 Model Ys [citation needed] were produced worldwide (including 153,117 in Great Britain and 11,121 in Germany) and the 'Y' and 'C' Register contains approximately 1,250 survivors.