It had a single vacuum-powered wiper, no heater, vinyl trim, and very little chrome; even the bumpers were painted, and the bakelite dashboard of the Anglia was replaced by a flat steel panel.
This problem was compounded by stringent export quotas that made obtaining a new car in the late 1940s and into the early 1950s difficult, and covenants forbidding new-car buyers from selling for up to three years after delivery.
Unless the purchaser could pay the extra £100 or so for an Anglia 100E, Austin A30 or Morris Minor, the choice was the Popular or a pre-war car.
[1] The Popular 103E was available in Australia up to 1955 as a two-door coupe utility and also in chassis-cowl form to accept custom built bodywork.
Like the previous version it used a superseded Anglia body shell, this time that of the 100E, and it was powered by a strengthened 1172 cc sidevalve engine producing 36 bhp.
[10] The basic model stripped out many fittings from the Anglia but there was a large list of extras available and also a De Luxe version which supplied many as standard.
The test car cost £494 including taxes with a comment that it was the lowest-priced orthodox saloon on the British Market.
This model featured a standard 1.1 litre OHV Kent engine, 12-inch wheels with cross ply tyres and drum brakes all round.
[10] The "Popular" trim level proved long-standing across the Ford range, featuring on later Escorts and the Fiesta, from 1980 to 1991.
Season 3, Episode 2 of Monty Python's Flying Circus was titled "Mr and Mrs Brian Norris' Ford Popular" leading with a sketch featuring the aforenamed couple and their car which parodied documentaries of famous expeditions.