Each issue usually consisted of several stories about destinations for sports or vacations or of historic interest, by such writers as Edward Ware Smith, Corey Ford, Bernard De Voto, and Edward Weeks as well as promotional information about current Ford vehicles.
He featured in these publications dozens of America's contemporary watercolor artists such as John Whorf, Henry McDaniel, Forrest Orr, Glenn MacNutt, Loring Coleman, Stuart Eldridge, Paul Sample, King Coffin, Maxwell Mays, Robert Paul Thorpe, Estelle Coniff, WD Hartley, Glen Krause, JWS Cox, C Robert Perrin, Edward Turner, Ward Cruickshank II, Alphonse J Shelton, RJ Holden, Dorothy Manuel, Frederick James, William Barss, Campbell Tinning, Eunice Utterback, Andrew Winter.
Mount Pleasant-based folk artist Grace McArthur contributed an oil painting for the cover of the December 1972 edition.
These were slightly larger, and contained stories that revolved around trucks, as well as information about camping and vacation destinations similar to the regular Ford Times magazines.
Brand Journalism: A Cultural History of Consumers, Citizens, and Community in Ford Times, Rebecca Dean Swenson, 2012