The Wall Street Journal ran a piece about James Carver and his London Creative Agency, Cunning, in February 2003.
The origin of forehead advertising cannot[clarification needed] be attributed to Justin Kapust and Nathan Allen.
[2] At its start, employees of Headvertise could earn up to $150 per week for wearing a temporary logo tattoo on their forehead.
[4] In 2004, Toyota used forehead advertising as a guerilla marketing tactic to sell the newly launched Scion tC.
This event took place in Times Square, lasted for three hours in order, and was meant to expose adults between the ages of 30 and 40 to the car promotion campaign.