[1][2][3][4] This is the story of Alexander "Xander" Grande III (Enrique Gil), the rebellious, broken, only child of a hotel magnate, and Maria Agnes Calay (Liza Soberano), the humble, beautiful and hardworking daughter of a strawberry farmer in La Presa, Benguet.

Xander's immersion in a different world is not easy for both, but Agnes and the La Presa community transform him from an entitled broken boy into a very charming, understanding, and caring man.

"[15] For the first time in Philippine TV history, the series' principal setting Sitio Pungayan in Mount Cabuyao, Tuba, Benguet, coined as "La Presa", a strawberry farm home to Agnes and Xander, became a tourist phenomenon.

"While the remote place led to growth of businesses with more than 170 roadside stalls set up and became a source of livelihood,[18] the unprecedented influx of fans from across the country, and even abroad, caused traffic congestion and accumulation of garbage in the area.

[20] In May 2015, two weeks before the soap ended, the Court of Appeals issued a Writ of Kalikasan and made a Permanent Environmental Protection Order (PEPO).