This annual was a new concept it combined some aspects that had been seen in England with new ideas Ackermann had brought from Germany.

The idea of an "annual" was new and was aimed primarily at women readers and exploited the lowering cost of publishing.

[3] By 1828, there were fifteen different "literary annuals" and they were selling 100,000 copies at prices between eight shillings and three pounds.

[1] The idea of a diary and almanac was familiar to English readers but this new annual contained twelve engravings to commemorate each month.

[2] Poetry that was published includes works by Hester Thrale, Sir Walter Scott, Letitia Elizabeth Landon and Mary Wollstonecraft.