Formula One sponsorship liveries
Major sponsors such as BP, Shell, Tamoil, Ellesse, Nordica, Longines, Digital Equipment Corporation, and Firestone had pulled out of the sport ahead of this season, prompting the Fédération Internationale de l'Automobile to allow unrestricted sponsorship.
Team Gunston became the first Formula One team to implement sponsorship brands as a livery on their Brabham car, which privately entered for John Love in orange, brown and gold colours of Gunston cigarettes in the first race of the 1968 season, the 1968 South African Grand Prix, on 1 January 1968.
This later changed to green and gold, the racing colours of Australia, as a mark of the nationality of the team's owner Jack Brabham.
[6] In 1975 and 1976, Brabham received sponsorship from Martini; in 1976 the color scheme changed from white to red with light blue trim.
In 1989, Brabham signed with Bioptron, a brand of Zepter International, which continued until the team was bought by Middlebridge Group.
In its final season Brabham raced in blue and pink livery of the Japanese metal group Seikima-II.
Towards the end of the season, the team arranged one-race sponsor deals with a variety of major local companies, including Canon, Mapfre, Itaipava and Qtel.
Their strong start and consistent finish was enough to secure the Constructors World Championship at the first (and only) attempt, as well as the drivers title with Jenson Button.
The name was a reference to the team owner, British American Tobacco, hence the livery which included two of its main cigarette brands.
In their debut season, the team wished to have its two cars painted in different liveries (one 555, the other Lucky Strike), but this was forbidden by the rules.
BRM cars entered by non-British privateer teams wore their respective national racing colours.
The team acquired their first significant commercial sponsorship from Yardley for the 1970 season, running in white with black, gold and ochre stripes in a stylised "Y" wrapping around the car's bodywork.
Ferrari reverted to its rosso corsa colors in 2022 after Philip Morris lost its livery sponsorship rights.
Due to local laws about alcohol sponsorship, the Whyte & Mackay logos were also removed from the car at the Abu Dhabi Grand Prix, and were instead replaced with the names of the winners of a competition run by the team.
The cars were entered in an all-white livery with a red circle (duplicating the Japanese flag), the national racing colour of Japan.
After a decade away from the sport, Honda returned again as an engine supplier in 2001, before buying the British American Racing team and entering F1 as a constructor in 2006.
Lotus also had one of the longest sponsorship cooperations in Formula One history, making the black and gold of its John Player Special seasons (1972-1978 and 1981-1986) one of the best known liveries to this day.
McLaren and Marlboro had the longest sponsorship deal between a team and its title sponsor in Formula One history which lasted for 23 consecutive seasons (1974–1996).
[68] For the 2023 Las Vegas Grand Prix, McLaren raced a special Jack Daniel's branded livery.
[69] For the 2024 Monaco Grand Prix, the car was painted in the colours of the flag of Brazil (yellow, green, and blue to mark the thirtieth anniversary of the death of Ayrton Senna.
[72] From the 2024 Las Vegas Grand Prix, McLaren revised the livery to de-emphasize the orange in certain areas while introducing MasterCard branding on the car.
To celebrate their 125th anniversary in motorsport, Mercedes-Benz decided to launch a special one-off livery for the 2019 German Grand Prix.
[74] The team raced with a black ring around the roll hoop at the 2022 Italian Grand Prix to mourn the death of Elizabeth II.
As the longest lasting Formula 1 backrunners, Minardi had an enormous variety of sponsors during its 21 seasons, but still managed to have a predominantly black painted car most of the time.
In 2020, Toro Rosso was rebranded as Scuderia AlphaTauri to promote Red Bull's fashion brand of the same name while becoming the sister team to RBR.
In 2018, Canadian billionaire Lawrence Stroll led a consortium to buy Force India, which was placed in administration after 11 years in the sport, and entered 2019 as Racing Point.
Red Bull have used special liveries on multiple occasions, supporting the release of upcoming films and company's charity program Wings for Life.
Stewart lasted for only 3 years before being bought out by its engine supplier, Ford, and being rebranded as Jaguar, but managed to win a race in its final season, 1999.
Matchbox (South African Grand Prix only) Toro Rosso is the sister team of Red Bull Racing.
The team raced a fan-voted Gulf Oil livery for the Singapore, Japanese and Qatar Grands Prix.
