[2] For the second, Metz created an advertisement and a promotional campaign featuring their mascot, "the Judderman", in an attempt to appeal to contemporary youth by offering them something new, something unusual, and ultimately something dangerous and sinister.
The selling point for the ad was to portray the Judderman character, and by extension the Metz drink itself, as "beguiling, mysterious and cold",[7] according to Ian Williamson, the art director, and Jonathan Barley, the copywriter.
To achieve these ends, the Irish director, Enda McCallion, was brought on board the project, due in part to his works with Renault and Citroen Saxo, and also to his more "mischievous sense of humor",[7] as reported by Campaign Magazine.
McCallion would later report to Campaign Magazine, that his inspiration for the commercial came after watching Alice, the 1988 animated film by Jan Švankmajer, and from listening to the "junk opera" of the band, The Tiger Lillies, while recovering from an ear infection in a Parisian hospital.
[7] Accompanying these film making techniques, the Judderman himself, was played by a 6'5" ballet dancer, as, according to McGrath, he was the type of figure that could sort of provide an "eerie, almost floaty movement", just by walking about on screen, which they were looking for as an homage to the way vampires, such as Count Orlok of "Nosferatu" tended to movie in the older Expressionist movies shot in Germany.
[7][10] Narration was done by the half-Polish, half-Czech actress, Alicia Suszka Fielder, who recited the advertisement's accompanying poem, while music was composed by the notable, Srdjan Kurpjel.
[7] The ad begins in a marionette show in which a wooden puppet form of the Judderman, Metz' company mascot, appears from the right side of the stage, accompanied by a musical sting, before creeping away off-screen.
As this is going on, the narrator recites the next lines of the poem, "But schnapps though sweet, has teeth, my love,/And sharpened ones at that", intending to perhaps inform either the viewer or the traveler of the danger he is in and the mistake he is making in taking the Metz drink from the Judderman.