Forter is a software as a service (SaaS) company that unifies identity protection, payments optimization and fraud prevention in a single consumer authentication platform.

The company's technology applies artificial intelligence and machine learning to pinpoint the identity behind any digital commerce interaction.

Since the company's founding in 2013, Forter has decisioned more than $1 trillion in digital commerce transactions and amassed a dataset of more than 1.5 billion online identities.

[3] In 2023, Forter acquired Israel start-up Immue, and integrated its bot detection and mitigation capabilities into its core platform.

This includes behavioral analysis of customers' established shopping patterns, soft linking (the ability to trace relationships between users even when no overt information is shared) and other techniques.