It was a joint venture by The Fortune Group at Time Inc. and the American Express Small Business Services.

It explored how small business owners run their companies, the technologies they use and where they spend time out of the office.

FSB published lists which highlighted the companies, trends and entrepreneurs that would make headlines in the year ahead.

[1] The magazine's failure to move to digital formats as print media became less popular, and a lack of advertising, contributed to this decline.

Early reports within FSB included "Intuit", which described the CEO's position on leadership and developing software that helps small businesses to gather data for payroll and taxes.