Overnight and late mornings – early afternoons the channel screened Infomercials and Auto TV (Car Commercials).

TV4 was an entertainment network catering to the 15-39 demographic and screened a wide range of imported shows, mainly from Viacom's catalogue, such as South Park, Beverly Hills 90210, Beavis and Butt-Head.

MediaWorks announced this in October 2010, and said the new network would focus on children's programming during the day and a range of shows aimed at the 18-to-49-year-old audience in the evening.

The first programme to air on Four was The Simpsons episode "Elementary School Musical" (not coincidentally featuring New Zealand band Flight of the Conchords).

The transition of shows like Glee from TV3 to Four also lost the NZ On Air funding that is given to TV3 to get EIA-608 captions converted from source masters to the preferred Teletext format by TVNZ's Access Services.