Joseph S. Koury, a local developer, initiated the purchase of land south of downtown Greensboro with the vision of creating new suburban housing and shopping centers.

The specific site for Four Seasons, situated at the newly established junction of Interstate 40 and US 29-A/US 70-A (present-day Gate City Boulevard), was designated for the flagship development of Imperial Corporation.

Subsequently, the mall took shape, featuring two levels and encompassing 900,000 square feet (84,000 m2) of Gross Leasable Area (GLA), unfolding in phased openings.

[5] Belk joined the lineup, officially opening its doors on February 6, 1975, coinciding with the property's formal dedication ceremony.

In 1983, JCPenney ceased its auto service operation at Four Seasons, and the standalone building housing it was subsequently demolished in the following years.

Ivey's underwent acquisition by Dillard's in 1990, occurring just after a significant renovation of its store that linked it to the mall's newly constructed third level.

Meanwhile, Belk underwent a substantial expansion and renovation, introducing a third shopping level and incorporating over 50,000 square feet (5,000 m2) of additional selling space.

During the late 1990s, Four Seasons Town Centre underwent an extensive interior renovation featuring a striking redesign by Thompson, Ventulett, Stainback & Associates.

Additionally, permanent vendor spaces and kiosks were incorporated into the expansive corridors, accompanied by inviting living room-style soft seating areas.