[7] The idea that Chinese culture was responsible for China's economic backwardness and needed to be reformed had some precedent in the May Fourth Movement (1919), and was also encouraged by colonial authorities during the Second Sino-Japanese War.
[13] In Huangpu district of Shanghai, the city's commercial center, Red Guards tore down 93 percent of shop signboards (2,166 of 2,328), and renamed restaurants, schools and hospitals.
[11] Many people across China also changed their given names to revolutionary slogans, such as Zhihong (志红, "Determined Red"), Jige (继革, "Following the Revolution") and Weidong (卫东, "Safeguard the Orient or Protect Mao").
[6][12][14] The Cemetery of Confucius was attacked in November 1966, during the Cultural Revolution, when it was visited and vandalized by a team of Red Guards from Beijing Normal University, led by Tan Houlan.
In fact, the government protected significant archaeological discoveries made during the Cultural Revolution, such as the Mawangdui, the Leshan Giant Buddha and the Terracotta Army.
After this incident, Zhou attempted to create a more peaceful code of conduct for the Red Guards, with the support of cadres Tao Zhu, Li Fuchuan, and Chen Yi.
[6] Other manifestations of the Red Guard campaign included giving speeches, posting big-character posters, and harassment of people, such as intellectuals,[20] who defiantly demonstrated the Four Olds.
Shanghai officials intervened in Red Guard house searches, relocating items to safety and documenting those that couldn't be moved for future restoration.