[2] Foxtel had previously operated the original Fox Footy Channel from 2002 to 2006, but closed the channel when Foxtel's AFL broadcast deal ended at the end of the 2006 season after failing to agreeing at the time a new agreement with free-to-air broadcasters Seven and Ten.

The channel relaunched at 5:00 pm AEDT on Friday 17 February 2012 with the first NAB Cup round-robin match between Hawthorn, Richmond and North Melbourne.

All matches are broadcast live to air in Standard, High Definition and in 4K Ultra HD with no commercial breaks during play.

Coverage of certain matches including Friday nights, public holidays and finals is picked up from the Seven Network.

Fox Footy uses Seven's video feed for the actual match, including graphics and commentary, but all surrounding footage, including pre-match, post-match, and between quarters, is replaced with Fox Footy's own coverage of the match.