During the first half of the season, FX served as the primary broadcaster of the Busch Series, airing all but the most prestigious races, which were instead shown on Fox.
On December 7, 2005, NASCAR signed a new eight-year broadcast deal effective with the 2007 season, and valued at $4.48 billion,[5] with Fox and Speed Channel, which would also share event rights with Disney-owned ABC, ESPN and ESPN2, as well as TNT.
This was because Myers also hosted a talk-show for Fox Sports Radio, resulting in him having to return to Los Angeles to begin the following week's shows.
In 2017, Dale Earnhardt Jr. joined the Fox booth as a guest color commentator for the Clash after deciding not to compete in the race as a driver.
The driver commentators were Kevin Harvick (lap-by-lap), Joey Logano, Clint Bowyer (color analysts), Erik Jones, Ryan Blaney, Ricky Stenhouse Jr. (pit road), Danica Patrick and Denny Hamlin (Hollywood Hotel).
After the 2021 season, Gordon left Fox to work for Hendrick Motorsports full-time as the team's Vice Chairman.
(He had previously worked with the team during the second half of the Cup Series season when NBC was broadcasting the races, after spending his entire full-time career with them).
Retired Cup Series driver Tony Stewart was the first guest color commentator and was in the booth for the Clash, the Daytona 500 and the race at COTA.
In addition, country superstar Dierks Bentley unveiled a new version of his hit song "Sideways,” with new lyrics referencing NASCAR – which is played during the introduction of the pre-race show.
[19] "Sideways" was phased out entirely with the 2013 Sprint Unlimited telecast, with the Fox NFL theme music being used full-time.
Fox is known for being the first network to show a scoring banner across the top of the screen with scrolling text during NASCAR telecasts.
In previous years when ESPN, CBS, and others owned the broadcasting rights, scoring had been displayed in a box on the top left corner.
Fox would eventually deploy the banner design across all of its sports properties, while its conventions would be adopted by fellow NASCAR broadcasters, including NBC, TNT, and later ESPN.
While Fox Sports president Eric Shanks justified the changes, noting that it would allow more of the field to be displayed at once and more frequently than the relatively longer ticker, the leaderboard was criticized by viewers during events leading up to the Daytona 500 (such as the Sprint Unlimited, Daytona 500 qualifying, and the ARCA series Lucas Oil 200) for obstructing too much of the screen.
This package reintroduced a vertical leaderboard, although this time it initially occupied an opaque sidebar spanning the entire left side of the screen.
The design was once-again criticized by viewers during events leading up to the Daytona 500, as the opaque sidebar reduced the amount of screen space devoted to race footage to a roughly 4:3 window, the ticker fell within overscan on some televisions, while some camera shots were not correctly framed to suit the new layout.
[1] After limited usage in 2007, the network introduced the "Gopher Cam" full-time in 2008, a camera angle from the bottom banking of a track's turn.
[28] However, it was quickly brought to light that Terry Lingner of ESPN, along with engineer James Fishman, had developed the technology 15 years earlier under the name "Tread Cam.” However, it should be known that the devices are completely different.
"Digger," a CGI-animated gopher character that was voiced by Eric Bauza, began as a symbol of the corner camera and was later adopted as an unofficial mascot for Fox's NASCAR coverage.
Some NASCAR fans accused Fox of dumbing down and fluffing its coverage in order to gain revenue from Digger merchandise sales.
As of the 2012 Subway Fresh Fit 500, all appearances and references to Digger were dropped entirely from Fox's NASCAR broadcasts.
After outcry from some of the excluded companies, full logo graphics were restored to all cars four days later for the Gatorade Twin 125s telecast.
In 2012, Fox aired "In The Rear View Mirror" segments during the pre-race, showing computer-generated re-enactments of events during the 2012 season (most notably Juan Pablo Montoya's crash into a jet dryer at the Daytona 500), the intro sequence introduced in 2013 also incorporates CGI cars.
For example, Ryan Newman's massive accident from the previous years' Daytona 500 was used in many ads in 2021, and some fans interpreted this as a cash-grab from FOX attempting to make crashes the selling point of the events and not the racing itself.
NASCAR's other broadcast network partner, NBC, delayed a commercial break during an NBA telecast and ESPN (which aired the Craftsman Truck Series at the time) had coverage of Earnhardt's death and the aftermath that was both earlier and much more extensive.
[citation needed] When ESPN presented a tribute feature in remembrance of the ten-year anniversary of Earnhardt's death in 2011, it showed footage of the crash and aftermath, that looked like part of the live telecast.
How footage from Fox's NASCAR coverage got credited to the local affiliate of another network has not been made public, though it was likely that since none of the footage is similar to that of Fox's, the last lap was filmed by WFTV for their own local newscasts, intended originally as B-roll to add "color" to their post-race coverage of the Daytona 500.