At this time the west side of Interstate 41 was largely undeveloped, making it the perfect place to build the mall.

Since its opening, this region has been greatly developed and brings many visitors and businesses to the Appleton Metropolitan area.

Expanded several times in its history, including in 1991 when Dayton's built a new location, which eventually became Marshall Field's, and is now Macy's.

[5] With the last major renovation occurring in 2004, it became the largest mall in Wisconsin in 2014, with 1.2 million square feet.

Some stores and restaurants are located in separate outbuildings off the main campus, making for a total retail area of 1,210,000 sq ft (112,000 m2).