Fox Sports Interactive Media

The team, composed of Ross Levinsohn, Adam Bain, Travis Katz and Michael Kirby, founded a new division, Fox Interactive Media.

[1] Fox Interactive evaluated a broad number of options, including CNET, Craigslist and Marketwatch, but eventually settled on a fast growing social media company, Myspace, as its flagship property.

[citation needed] By December, 2006, on the back of these acquisitions, Fox Interactive Media had supplanted Yahoo to become the largest online property in the United States.

As part of a joint venture with LIN Media in 2008, Fox Interactive Media also began offering the Digital Publishing Platform (DPP), an enterprise content management system and hosting platform primarily intended for local station websites.

The DPP products were later spun off as the independent company EndPlay, which Fox and LIN still hold equity interests in.