The brand is owned by Cashcade which is one of the gambling brands owned by Entain PLC (LSE: ENT), a constituent of the FTSE 100 index.

Foxy Bingo was founded in 2005 with two bingo and chat rooms by UK-based online gambling company, Cashcade.

[2] Celebrities associated with the brand include British television personality Katie Price between 2006 and 2008, and stars of the reality TV show The Only Way Is Essex, Joey Essex and Lauren Goodger (with her boyfriend Jake McLean), in 2015.

[3][4][5] The voice of the Foxy Bingo mascot is Adam Catterall.

[6] The site rebranded in March 2017 using the American actress Heather Graham[7] as the new face of a £10 million marketing campaign.