[2] It was founded in 2001 by Simon Collins and Patrick Southon and was acquired by PartyGaming in July 2009.
[3][4] The company subsequently became part of bwin.party digital entertainment plc in March 2011, following the merger of PartyGaming with bwin Interactive Entertainment AG[5] Cashcade's current parent company is now owned by the multinational online gambling operator, Entain, who took control of the business as part of its acquisition of Bwin.party and subsequently Cashcade in February 2016 following a competitive bidding process with 888 Holdings.
[8] Foxy Bingo is an online bingo site that features a human-sized fox mascot called ‘Foxy’ whose identity remained anonymous until March 2017 when Heather Graham was revealed as the new face of the brand.
[9][10] Foxy Bingo is Cashcade's flagship brand and was acquired by PartyGaming in 2009.
[14] Cashcade has sponsored several charities including in 2009 being a lead partner for Red Nose Day other work includes Motor Neurone Disease Association, The Vision Charity and The Disability Foundation.