François Demachy

In 2006, he was appointed Director of Development for the LVMH cosmetics and perfumes division and Christian Dior's main nose.

[3][4][5] He also collaborates in the production of Fendi and Acqua di Parma perfumes, also by the LVMH group.

[6] British Vogue described this perfume as a “sparkling and distinctive floral scent blended with notes of tangy yet spicy bitter orange, Gardenia and white musks”.

[8] These changes were part of Dior owner LVMH's efforts to gain greater control over their perfume formulations.

[9] Prior to bringing on Demachy to create its perfumes in house, Dior has contracted out its fragrances and consequently Givaudan held the formula for Nagel's creation.