[4] A few months later, on September 4, 2012, John De Meritt, who at the time was serving position as CEO at Francesca's, announced that he would be retiring from the company by the end of 2012, after shares fell 4% at $34.51 in an afternoon trading.

De Merrit would appoint President Neill Davis as CEO once he retires effective January 1, 2013.

[7] On May 17, 2016, as Francesca's shares began to plunge, CEO Michael Barnes announced that he would be departing from the company.

[9] On January 31, 2019, Francesca's announced that it was exploring strategic options to save itself, including closing down stores and a potential sale.

CEO Michael Prendergast stated that Francesca's was in the early stages of a comeback, and it has plans to sell its current inventory by the end of Q2 2019, and would offer new and improved products later throughout the year.

[12] On November 16, 2020, Francesca's announced that it might be forced to file for Chapter 11 bankruptcy, amongst other options to revitalize its finances.

The company has plans to sell its assets, including its online business and brick and mortar stores.