Simoncini SA was a manufacturer of linecaster matrices established by Italian type designer Francesco Simoncini shortly after the Second World War.
Simoncini had worked with the Ludwig & Mayer foundry before becoming the founder and managing director of his own firm in Bologna, Italy.
In 1956, he was invited by Giulio Einaudi to design a new typeface for his publishing house.
It was successfully used by Einaudi, and subsequently adopted by many other publishers.
He designed it in 1958, and originally intended it for use in newspapers and books.