He has worked on a wide range of building typologies with a strong emphasis on the design of skyscrapers and airports in America, Europe, Asia, and the Middle East.

[3][4][5] Since childhood, he has always been interested in both art and technology, but during his early years he thought of becoming a rock and roll musician.

[8] Soon after graduating from the Tec de Monterrey, he was hired to build a summer house, a project that gave him experience as both designer and builder; he gained knowledge, skill and reputation from that project and allowed him to participate in design competitions, winning one Price Waterhouse.

[3][10] González-Pulido had heard of Jahn's collaborative concept of “Archi-Neering,” combining engineering and architecture to create a symbiotic result through a synergetic process.

[4][6] His vision, skills, leadership, drive and determination positioned him at the top and in 2003, he became executive vice president and then director of design from 2006 to 2012.

[9] In addition to creating mega-projects, he also works designing furniture to match the architecture of the building where the pieces are located.

For example, the furniture used at an ecological hotel in Hong Kong, a tower in Qatar and the Ethnobotanical Garden in Oaxaca.

[2] In March 2019, the Estadio Alfredo Harp Helú, designed by González-Pulido and FGP Atelier in collaboration with local architect Taller ADG, opened to acclaim in Mexico City.

[12] He thinks in terms of sequence and scenarios, placing himself at the center of the problem and the solution and believes that building light is not only a theoretical but an ethical position.

[7] The first project that González-Pulido directed completely with his own vision with Murphy/Jahn was the Veer Towers in Las Vegas, which has been noted for its bold, unconventional design.