Francisco Rosa Rivera[note 1] (19 March 1972 – 16 February 2010) was a Puerto Rican bodybuilder.
He was a practicing martial arts guru, having achieved a Black Belt in Karate and a First Dan in Tae-Kwon-Do.
[1] He was called the "Trainer of Stars" because people like Ricky Martin, Osvaldo Ríos, Melwin Cedeño, Xavier Torres and Angelique Burgos Vidal («La Burbu») trained with him.
[1][2] During his later years, Rosa Rivera developed a unique bodybuilding program known as FRANCO (from its abbreviation in Spanish "Fuerza, Resistencia, Agilidad, Nutrición, Compromiso y Organización"; English: Strength, Resistance, Agility, Nutrition, Commitment, and Organization).
He also campaigned to include supervised physical exercise in the medical programs for senior citizens and obese children and marketed the sporting fashion line that has its name.