During the winter of 1885, Robinson and his business partner, David Doe, came to the South in order to sell a machine they invented called a "chromatic printing device" which had the capability to produce two colors in one imprint.

[1] Upon arrival in Atlanta, Robinson and David Doe approached Dr. John S. Pemberton, a chemist and pharmacist, and struck a deal.

[1] Pemberton was experimenting with a medicinal formula which included coca leaves and kola nuts as sources of its ingredients.

[1] He was also responsible for writing the Coca-Cola name in Spencerian script which was popular with bookkeepers of the era and remains one of the most recognized trademarks in the world.

[3] Robinson served as treasurer and secretary and changed the Coca-Cola syrup formula so as not to include any faint traces of cocaine by the time of the Pure Food and Drug Act initiated by the Federal Government in 1906.

[3] Robinson overall was responsible for the early advertising of Coca-Cola before and after Candler bought the name and syrup formula from Pemberton, the first ads appearing in The Atlanta Journal in 1887.

"[1] Marketing for the drink showed the syrup beverage with medicinal properties curing headaches but with a unique taste.

A large English stained glass window dedicated to his memory is above the pulpit of Peachtree Christian Church.