[2] Graham still leads the business today, alongside MD Alex Grier and managing partners Melissa Robinson and Bianca Lee-Chang.

[3] Frank PR is now an independent agency[4] having completed an MBO[5] in March 2021 from Enero Group, a specialist marketing and communications services company that is listed on the Australian Securities Exchange.

Clients [7](as at April 2022) include Innocent Drinks, Huawei, Direct Line Group, TheFork, Skoda, KIND Snacks, G2 Esports, Herbalife and Weetabix.

[9] During the midst of lockdown in the UK, Frank lightened the mood by suggesting that a serving of Heinz Baked Beans atop a Weetabix biscuit would be an unusual and inspiring food combination to try for breakfast.

The unique and highly imaginative fusion became a social media phenomenon, being shared over a million times within a matter of hours and creating a pile-on by hundreds of other FMCG brands suggesting their own unlikely amalgamations.