[1][2][3] Raised in Te Aroha,[1] Ritchie was the son of an alcoholic absent father and a mother on the DPB.

[2][3] After beginning his working career as a painter & decorator, Ritchie's first introduction to broadcasting was on Christian radio network Life FM as a regular panelist.

[3] In his early 20s Ritchie began hosting Life FM's nationwide talkback programme The Green Room, which he did for 8 years.

[1] In 2010 Ritchie began hosting occasional Easter and Christmas programmes on Newstalk ZB produced by CBA.

Ritchie replaced Sam Bloore in 2018 alongside co-host Jax van Buuren from 6pm-7:30pm Sunday nights.