[1] He initially worked for advertising agency Ogilvy & Mather before setting up his own company; his campaigns included work for Only Vimal, Raymonds, Taj Hotels, Liberty Shirts, and BOAC.
After his initial foray into writing, he began to have his articles published fairly regularly.
Malavika Sanghvi wrote in her column in The Times: The insecurity of mediocrity, and the largesse of genius.
Early on in his career he had established himself as the finest copywriter of his era; won every accolade, climbed every mountain, conquered every vista.
He could have covered himself with the laurels of the past, coasted along on his early victories, going on doing the same things endlessly.